Trusted Server™ Website Authentication Technology
Website authentication is an integral part of any mutual authentication strategy as it allows end users to verify the authenticity of websites that they visit, thus avoiding unintentional access to rogue sites.
Today’s approach to this problem requires end users to choose some sort of image or shared secret that they must look for whenever they attempt to access their online accounts. While this approach does offer some protection, it is flawed in a few ways:
- Puts the onus for user protection on financial institutions and e-commerce sites
- Requires active involvement on the part of end users
- Is susceptible to attacks such as man in the middle
As financial institutions struggle to prove the safety of their online channel to an increasingly weary and frightened audience, providing a way for end users to verify they are truly communicating with their financial institution should be the responsibility of companies that “control” the users desktop. It is with this philosophy in mind that Digital Resolve designed its Trusted Server technology, which can be used by browser providers, anti-virus and anti-spyware providers, Internet service providers and other “desktop dwellers” to automate the process of website authentication for online web surfers.
Utilizing the company’s patented data mining techniques, which have been in production for over seven years mining IP address-related information, information about the validity of financial services and other high-value websites is leveraged within the Trusted Server list to provide a simple indication to end users whether they are visiting an authentic website. Digital Resolve’s Trusted Server technology does not rely on error-prone, manually generated blacklists or reactive heuristics to detect fraudulent websites. Instead, it utilizes patented and automated processes that generate a real-time, foolproof whitelist of authenticated financial institution and e-commerce Web servers.
By deploying Trusted Server technology within desktop and browser applications, end users can feel confident that they are visiting trusted websites and financial services organizations and e-commerce providers can breathe easier knowing their customers are protected online.
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